Original Penguin and (one of the soft drink giants in the world) Pepsi have announced a surprise collection called “Live for Now”. This collection is in line with Pepsi’s “The Art of Football” campaign where by they have called in the 6 up and coming street artists to design a total of 23 garments.
The roster of artists include:
- Jaz – An Argentinian urban artist
- Meijn Hos – Visual artist form The Netherlands
- Ever – Another Argentinian street artist
- Hattie Stewart – Professional Doodle Bomber
- Richardo AKN – Brazilian Street Artist
- Zosen – Spanish visual designer
All of the pieces in the collection are reflective of them as individuals, their artistic expression sprinkled with elements of their heritage. The focus was on originality and linking to the art of football. All parties involved in the creation of this collection are very excited to be a part of this global campaign. The collection is out now via Original Penguins website and priced between £40-£90.